Just like doing work on online market research and setting trends in prediction markets, doing a customer satisfaction survey involves phases. Your customers can provide valuable insight into whether they are satisfied with your company’s products, services, and support. Surveying them can uncover important information that will guide your decision-making.
Here is a general blueprint:
1. Pre-Deployment Stage. Call for a meeting with your department heads. You need to designate key people to handle the project even if you are hiring a company to do the survey for you. Discuss goals you wish to accomplish and the types of questions you plan to include in your survey.
2. Choose and target the right segment. One of the keys to conducting effective customer surveys is targeting the right group of participants. While there are times when a broad deployment across your entire client base will be appropriate, your surveys will often require a tighter approach. For example, you may want to involve only those people who have purchased a particular item. Or, you might only want to approach those who have spoken recently to your support staff. The more targeted your group of participants, the more easily you can design questions that will speak directly to them.
3. Conduct survey.
4. Design, Data Collection, Analysis and Evaluation
5. Take action.