Search Engine Optimization (SEO) refers to the many strategies that aim to make a particular website rank higher in the Search Engine Results Page (SERP) and increase website traffic. Although a lot of the SEO tactics require extensive technical knowledge and a great deal of resources, you can actually do some of them yourself. Here’s how.

Post high quality content regularly

Since search engine crawlers are drawn to recent posts and updates, you can use this to gain a foothold in the SERP. Post high quality content regularly. After all, the essence of organic search engine optimization is founded on generating traffic through whitehat methods. This particular service is known as content writing in ThinkBIG, a ‘search engine optimization company.

Choose keywords carefully

Searches begin with keywords. In order for search engine crawlers to find your site, your posts must contain the words used in the search. Research the keywords related to your site, and then use these words regularly in your site. This should direct the crawlers’ attention to you and increase website traffic.

Remove unnecessary elements in the page

If you know a few basic things about rearranging the elements in your site, you should consider keeping the home page clean and simple just like the new website of ThinkBIG. It makes the site less intimidating to browse and more inviting to look at.