A friend of mine finally took a dip into the food business. She has already made quite a following in her home-based pastry business and we have been telling her that she should open her own shop so that she can further expand. Besides, all the orders can no longer be made into her home kitchen and she needed to hire additional people to help her bake, track and receive orders and deliver them. So her cake shop is born! It just opened a few months and it is doing really well. Word of mouth travels fast and since she already has a steady base of customers even before she opened her formal shop, it wasn’t much of a growing pain to attract customers.

Branding the business was harder. She needed to come up with a nice logo for her business. It will go into her business cards, letterheads, food design stall and the cake boxes. It will also be infused into the uniforms of the employees. She ordered custom polo shirts from Lead Apparel because it offers a one-stop shopping experience for both screen printing and embroidery services.They offer so many choices for blank apparel including T-Shirts, Tank Tops, Golf Polo Shirts, Golf Jackets, Corporate Polo Shirts, Jackets, and Climate Proof Apparel.